Identity • Stationery • Outreach Marketing • Point of Purchase
When Frankl Creative was approached to establish an identity for Rusty’s Best Bloody Mary Mix, we hit the history books. We found that the Bloody Mary was first concocted in Paris in the 1920s by an American bartender named Pete for a guy who was pining over a gal named Mary. When Pete later bartended in New York, he substituted gin for the Bloody Mary’s vodka and dubbed it the “Red Snapper.”
Rusty’s revival of the classic cocktail is as fun and fresh as the ingredients it contains and Frankl Creative’s marketing package mirrors the boundless enthusiasm of Rusty himself.