It’s a new era of downtown living in Hartford, Connecticut and Spectra is at its very center.
Once Hartford’s grandest hotel, Spectra redefines a new tradition of urban living. This extraordinary complete building revamp features 190 boutique apartments and 4,500 square feet of innovative retail space.
Frankl Creative partnered with Brio Consulting and Trio Properties to design a comprehensive suite of marketing materials that capture the allure of grand celebrity style and the contemporary luxury of today’s downtown living.
From striking multi-story building banners to smart stationery and “retro-spectra” outreach marketing materials, Frankl Creative’s designs celebrate Spectra, where the glamour of THEN meets the lifestyle of NOW.