Darden School of Business

Alumni, friends, corporations and foundations committed $24.8 million in gifts and pledges to support the School’s strategic priorities, making fiscal year 2012 the best year in the current capital campaign, which began in 2004. The result represents a two-year increase of 126%.

The Darden Annual Fund, a critical component of Darden’s fundraising efforts, enjoyed its second consecutive year of record giving. Unrestricted cash contributions to the fund totaled $4.26 million — far surpassing the $4 million aspirational goal and the previous record of $3.5 million set in 2011.

Darden School of Business, UVA

Frankl Creative helped Darden School of Business create a cohesive, attractive donor-targeted campaign that resulted in $4.26 million raised for the Darden Annual Fund, far surpassing the fund’s $4 million aspirational goal and breaking the previous record of $3.5 million set the previous year.