As Head of School, Mary Louise Leipheimer’s leadership deeply altered the course of Foxcroft history; she became the quintessential role model for generations of young women. Yet she wishes to be remembered, simply, as a teacher. Foxcroft School tapped Frankl Creative to establish a unique development effort: a capital campaign in honor of a beloved Head of School—to fund her specific passions as she prepared to retire. Our thoughtful case statement design embraces Mary Lou’s legacy of vibrant leadership while reflecting the sophisticated, progressive spirit of the School as it moves into its second century. By the campaign’s end, the School received a $40 million bequest—the largest gift ever to an all-girls’ school, and the largest given to a United States independent school.