The Better Business Bureau of Western Virginia challenged Frankl Creative to create a campaign that raised awareness of the BBB and touted the benefits of being a BBB Accredited Member. Frankl Creative responded by illuminating the Bureau. With a clever tagline that reaffirmed its brand, the campaign encouraged membership and directed consumers to look to the BBB as a resource. The campaign suite also included print collateral, radio advertising, and television commercials. And its pièce de résistance? The outreach marketing—a small blue box containing a lighted video flash drive that details BBB Accredited Member benefits.
THE CAMPAIGN LIT IT UP FROM DAY ONE
“Frankl Creative designed an amazing campaign for us. They took the time to get to know the business and develop a custom program—while balancing their creative talents and good general business sense.”
— Julie Wheeler, President BBB of Western Virginia