More than 1.9 million Virginians entrust their dental health benefits to Delta Dental of Virginia, a member company of Delta Dental Plans Association, America’s largest, most experienced dental benefits carrier–the recognized master in the field. When Delta Dental approached Frankl Creative to create fresh marketing for their Virginia Plan, we developed a contemporary campaign that embraced the strength and permanence of the company while celebrating its passion and mission to improve the oral health of Virginians.
Frankl Creative’s campaign gave everyone at Delta something to smile about. The Virginia Plan experienced exponential growth of nearly 60% over the next five years.